The Internet has changed. Websites are used differently today from a year or so ago. How has it changed, and what does it mean for your website..?
How today’s Internet usage has changed
They do not come to browse – they do their browsing on their social media accounts.
And since the Internet is explored on hand-held devices today, it is generally viewed in portrait, rather than landscape, orientation.
Responsive design enables a website that has a landscape layout to be rendered effectively on a hand-held device.
But converting that landscape layout to render vertically on a hand-held device requires more code, which slows down the speed at which your pages load.
So, while we are happy to develop landscape designs that fill out all the available space on a wide desktop screen (as you can see in these examples) we do recommend taking a more minimalist approach to get faster page-load times.
After all, speed is important. People have become accustomed to instant gratification. They are naturally impatient and their attention spans are short.
So if you don’t show them how to get what they came for (their specific reason for visiting), quickly and easily, they will hit that back button in an instant and you’ll have lost a visitor.
That means removing distractions, giving clear, simple choices and getting your visitors to what they’re looking for – fast.
That’s today’s Internet, and it drives how we design your website.
Abledragon has been designing and building websites since 2009 and, today, we build them for today’s users.
Why should you get a website from us?
Here are a couple of things to think about:
1. Don’t Make Me Think!
In the overall process of website design colours, graphics and images can all be changed in the blink of an eye – simply by changing some code.
What takes a lot longer, and is what will decide whether the website is successful or not, is designing the user-experience and customer-journey.
At Abledragon we focus strongly on making sure that your website provides:
- A good user-experience (meaning it loads quickly, and is intuitive and easy for your visitors to use)
- The smoothest and shortest customer-journey possible (meaning we get your site visitors to your conversion page as quickly and seamlessly as possible)
We capture this approach in the expression ‘Don’t make me think’.
Quite simply, that means that we don’t want your site visitors to have to work out what they need to do next, because we make it intuitively obvious.
When this is done successfully your website will be successful and attract returning customers.
‘Don’t Make Me Think!’ lies at the heart of our design focus.
2. Content factors
Although design is clearly very important, it is actually your content that will convince (or not!) your site visitors to take the action you want them to – often referred to as conversion.
Correct use of META and semantic tagging requires expertise. It makes a big difference to how your website pages perform in the search results, and how your visitors behave once they arrive.
With our years of experience of writing for the web, we will provide advice and guidance on structuring and wording your content.
This will help your website to do as well as possible in the search results, and your content to convert as well as possible when your visitors get there.
Want more information?
Download a copy of our free guide giving an overview of the steps you need to go through to set up and promote a website – click here.
Fast-loading, clean, bespoke website designs
- Easy for you to update whenever you want to – no need to wait for us (or anyone else) to do it
- Highly scalable – 5 pages or 500 pages, no problem
- Easy to add any type of new function to
- Based on current (and regularly updated) technology
- Stable and well-supported – it will always function reliably and quickly
Need a shop on your website? No problem. Need a forum? No problem. Need an integrated blog? No problem. Interactive maps? No problem. Responsive design? No problem.
Whatever your requirements, we’d be delighted to discuss the best way of helping you to achieve them – please:
What questions do you have?
Please get in touch – we will answer your questions in plain, simple English and help you to make the right decisions for your website – even if that is not to use us!
But, if you do choose to use us, we can take care of your website project from end-to-end:
- Securing domain names
- Setting up fast, secure hosting tailored to your specific needs
- Designing and building your site (including working with your graphic designers if you prefer)
- Ongoing WordPress technical support, security monitoring and system maintenance services (details here)
- Detailed training and consultancy on using WordPress and marketing online – (details here)
That gives you a one-stop-shop but, of course, we will provide as much or as little as you need.
It may be helpful to see what others have to say about our service. If that would be interesting please click here.
To understand more about how our designs will help your business click here.
Well, unfortunately, we cannot give you a price without first having a clear understanding of what you want your website to do.
All our sites are bespoke – we don’t offer packages or use pre-made templates, so we sit down with you and discuss your individual requirements in detail.
Here’s how we approach pricing – details here.
When you choose us as your website provider you’ll be working with a team that delivers a lot more than just a website. We pride ourselves on offering a partnership rather than just a website.