I know you want the cheapest price possible for your new website design but, unfortunately, you usually get what you pay for.
If you want something professionally done, that works reliably, gets you the visitors you want and benefits your business, you are going to have to pay, I’m afraid.
That said, here are some ways you can minimise the cost:
Ways to minimise the cost of a new website
1. Have a clear idea about what you want
Not being clear in your own mind about what you want up front will, inevitably, lead to design changes during the process and that will push up your cost.
Take a look at your competitors’ websites, and other websites in your market sector, to help you crystallise what you do and don’t like. Being able to show your designer examples of both will help.
Be clear on the colours you want but remember that colours work differently on line from the way they do in print.
That’s because computer screens display at a much lower resolution than printed documents, particularly a high quality document that your print designer would show you.
That glorious colour scheme your print designer came up with will not necessarily re-produce accurately online!
The more details and information you can give your designer about what you want, the more satisfactory (and less costly) the process will be.
2. Listen to the advice of your designer
While it’s important to have a clear idea in your mind about what you want, remember that your designer is used to creating sites that work well online.
So be prepared to take their advice on board and accept modifications they may suggest.
I once had a client who wanted a page layout that was totally uninviting to a site visitor.
I suggested several ways the same information could be displayed in a seriously more web-friendly manner but they were adamant about the layout they showed me.
After putting up their layout they decided they didn’t like it after all, so they asked for adjustments, but still without taking any of the advice I offered.
It all eventually ended in tears and a lot more expense than they originally planned.
Your web designer is aware, not only of what does and doesn’t work online, but of website viewing trends.
For example: if you had a heavy, image-based design in mind remember that while it may look spectacular on a high resolution desktop, the trend is strongly towards viewing websites on mobiles and tablets.
A design that’s heavy on images doesn’t work well there (nor does Flash) and you don’t want to preclude the fastest growing segment of web surfers from visiting and enjoying your site.
3. Your designer has a process for a reason – don’t ask them to change it
Once you’ve agreed on the price and given your designer the go-ahead, they will probably produce some wireframes for you to review and approve.
A wireframe is like the architect’s drawing of a house plan: it shows the layout of each type of page on the site.
The reason for doing this, and asking for your approval, is the same reason the architect asks you to sign off on a set of house drawings: it’s a lot easier to move the bathroom to the opposite side of the house before it’s been built!
Altering the layout of a website after it has been built involves more time (and money) than getting the layout correct up front. So if your designer presents you with a set of wireframes be sure to review them, ask for changes if necessary, and then approve them. It will be cheaper in the long run!
So if you’re thinking about setting up a site:
- Do your research first and get a clear idea of the design you want
- Give your designer as much information as you can about your likes and dislikes, but be ready to listen to their advice.
- Take the time to review and approve the plans before the building work begins