The Internet has changed. Most people use most websites differently today from the way they did 5 years ago, and that impacts how your website should be designed.
How has the Internet changed?
Here are some of the ways:
- Today’s Internet is explored on hand-held devices – it’s viewed in portrait, rather than landscape orientation
- Social media, not websites (or blogs), is where people browse today
- When people visit your website they are there for a specific reason, not to browse
- Attention spans are short, impatience is increasing
What does this have to do with your website design?
Everything – because of the impact of social media.
Social media has changed the way people use the Internet. It provides users with a cross-section of view points on the subjects in which they are interested, so it’s a highly efficient way to consume information.
Before social media, people had to visit a range of different websites to get that cross-section of information, which was not efficient.
So people no longer do it – they live on their social media accounts.
As a result, people who come to your website do so only because your page headline jumped out at them from their social media stream.
They came in order to get whatever it was that your page headline promised. No other reason. And if you don’t deliver, as quickly and painlessly as possible, they’ll be gone.
So your website design needs to recognise and adapt to the way social media has conditioned people to use the Internet today.
But hang on – not all websites are the same. There are still some websites – BBC, CNN, Guardian, Amazon and other eCommerce sites for example – where people search and browse.
We agree, although apart from news and eCommerce sites, the sites where people browse and search are dwindling in number. But, no matter, we cater for those requirements too – as you can see here.
Abledragon has been building websites since 2009 and, today, we do so with today’s environment in mind.
That will make your website an effective and productive one.
For more information please choose an option, or call Martin Malden on +852 9238 9998, or: