For most small businesses your website should be another source of revenue, but it’s not your entire business.
Because of that, you need your website to figure well in the search results so that new customers find you when they search for what you’re selling.
Search engine optimisation (SEO) is often thought of as a mysterious, complicated subject. But you can achieve 80% of the maximum search engine optimisation of your website with some simple steps.
Simple SEO Steps
So here they are, 8 simple things you can do to help your website figure better in the search results:
- Except for shopping and gallery pages, make sure you have 400 – 600 words of textual content on each page, and make sure content is not repeated on different pages.
- Make sure the title of your page is no longer than 70 characters and accurately describes what it’s about
- Add a description of each page in no more than 150 characters – think of it as a classified ad persuading people to click the link when it shows up in the search results
- Create the content of each page in Word or another word processing package and run the spelling and grammar checker before transferring it to your web page. The search engines are increasingly able to recognise poor spelling and grammar
- If you have images on your page (and images are good) make sure they’re optimised for web display to help speed up the time it takes to load your page
- Make sure your images have ‘alt’ tags – textual descriptions of the image to help both the search engines and readers who have turned images off in their browsers understand what the image is depicting
- Break up your content using headers and sub-headers, making sure they are assigned ‘H’ tags
- Keep your site and access to it secure so that it doesn’t get hacked. Hacked websites are banned from the search results by all the search engines